A powerful story leaves nothing out. Strong emotional characters, powerful images and crisp sounds draw us into the lives of others and educates us about them, ourselves, and the world.
CriticalEnds Productions does everything necessary to tell a powerful story. Producing, Researching, Reporting, Photographing (Stills and Video), Editing, and Promoting. Every aspect contributes to the power of the story and so every detail must be executed perfectly in order to garner the attention the story deserves.
You should feel as if you were there. You should understand the cause and the effect. Who are the powerful and who are at their mercy.
Everyone has a story...
Since 2010, we've covered stories across the U.S. and as far south as Liberia working for domestic networks, local affiliates, production companies, corporations and International NGO's,
In filmmaking, back when actual film was used, the phrase "Cirtitical Ends Save Tail" was marked on cans of film that had been exposed to it's very last frame. The warning alerted the lab every frame was needed.
We've urned that warning into our goal—we strive for to make every frame critical, and with intention, ensure everything in that frame serves the project. I have always viewed my work as a privilege, there are certainly harder and less interesting things to do with your day, but with that privilege comes a solemn responsibility.
We're caretakers of experiences had by others, entrusted with their memories, to tell their story. Sometimes joyous stories, at other times, sad ones. Every one critical to our understanding of each other and ourselves.
As journalists we follow a code ethics that our work should tell the truth as accurately as possible, do no harm, and present a balanced, impactful story that leaves nothing out. We treat every aspect of each frame as critical.
No matter the subject, whether in front of a hut or teaked desk, our goal is the same. We seek to cover every angle, fill each frame to it's four corners with details and moments crucial to gaining true insight and understanding.
...and every story is critical.
